Calculation Logic Total Sum Average Count Rows Unique Count (e.g. Customers) Year-to-Date (YTD) Quarter-to-Date (QTD) Month-to-Date (MTD) Prior Year Total (PY) YoY Growth % MoM Growth % CAGR (Compound Growth) Rolling Avg (30 Days) Custom Ratio (A ÷ B) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Conversion Rate (A ÷ B)% Retention Rate (A ÷ B)% Churn Rate (A ÷ B)% % Contribution (A ÷ B) Avg Daily Sales (Sum ÷ Days) Avg Resolution Time (Average) Utilization % (A ÷ B) Stock Turnover (COGS ÷ Inventory) Avg Value per ID (e.g. CLV) Condition % (e.g. On-Time Rate) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Operating Margin % (A ÷ B) Debt to Equity Ratio (A ÷ B) Working Capital (A - B) EBITDA Estimate (A - B) Custom Ratio (A ÷ B) Customer Lifetime Value (Rev ÷ Cust) Customer Acquisition Cost (Spend ÷ New Cust) Lead Conversion Rate (Conv ÷ Leads) Value Column (A)

Calculation Logic Total Sum Average Count Rows Year-to-Date (YTD) Quarter-to-Date (QTD) Month-to-Date (MTD) Prior Year Total (PY) YoY Growth % MoM Growth % CAGR (Compound Growth) Rolling Avg (30 Days) Custom Ratio (A ÷ B) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Conversion Rate (A ÷ B)% Retention Rate (A ÷ B)% Churn Rate (A ÷ B)% % Contribution (A ÷ B) Avg Daily Sales (Sum ÷ Days) Avg Resolution Time (Average) Utilization % (A ÷ B) Stock Turnover (COGS ÷ Inventory) Avg Value per ID (e.g. CLV) Condition % (e.g. On-Time Rate) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Operating Margin % (A ÷ B) Debt to Equity Ratio (A ÷ B) Working Capital (A - B) EBITDA Estimate (A - B) Custom Ratio (A ÷ B) Customer Lifetime Value (Rev ÷ Cust) Customer Acquisition Cost (Spend ÷ New Cust) Lead Conversion Rate (Conv ÷ Leads) Value Column (A)

Calculation Logic Total Sum Average Count Rows Year-to-Date (YTD) Quarter-to-Date (QTD) Month-to-Date (MTD) Prior Year Total (PY) YoY Growth % MoM Growth % CAGR (Compound Growth) Rolling Avg (30 Days) Custom Ratio (A ÷ B) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Conversion Rate (A ÷ B)% Retention Rate (A ÷ B)% Churn Rate (A ÷ B)% % Contribution (A ÷ B) Avg Daily Sales (Sum ÷ Days) Avg Resolution Time (Average) Utilization % (A ÷ B) Stock Turnover (COGS ÷ Inventory) Avg Value per ID (e.g. CLV) Condition % (e.g. On-Time Rate) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Operating Margin % (A ÷ B) Debt to Equity Ratio (A ÷ B) Working Capital (A - B) EBITDA Estimate (A - B) Custom Ratio (A ÷ B) Customer Lifetime Value (Rev ÷ Cust) Customer Acquisition Cost (Spend ÷ New Cust) Lead Conversion Rate (Conv ÷ Leads) Value Column (A)

Calculation Logic Total Sum Average Count Rows Year-to-Date (YTD) Quarter-to-Date (QTD) Month-to-Date (MTD) Prior Year Total (PY) YoY Growth % MoM Growth % CAGR (Compound Growth) Rolling Avg (30 Days) Custom Ratio (A ÷ B) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Conversion Rate (A ÷ B)% Retention Rate (A ÷ B)% Churn Rate (A ÷ B)% % Contribution (A ÷ B) Avg Daily Sales (Sum ÷ Days) Avg Resolution Time (Average) Utilization % (A ÷ B) Stock Turnover (COGS ÷ Inventory) Avg Value per ID (e.g. CLV) Condition % (e.g. On-Time Rate) Gross Margin % ((A-B) ÷ A) Net Profit Margin % (A ÷ B) ROI % ((A-B) ÷ B) Operating Margin % (A ÷ B) Debt to Equity Ratio (A ÷ B) Working Capital (A - B) EBITDA Estimate (A - B) Custom Ratio (A ÷ B) Customer Lifetime Value (Rev ÷ Cust) Customer Acquisition Cost (Spend ÷ New Cust) Lead Conversion Rate (Conv ÷ Leads) Value Column (A)